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Localisation of an innovative product to a new market Objective Rail transport market: Manage two launch projects in Spain (TMB) and France (SNCF) localising technology
August 5, 2019
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Launchpad 5 helps your industrial B2B(2C) company grow through aligning your strategy, customers, market, product/service portfolio and lifecycle, and by following through on the execution.
We also help put in place the means for growth – people and Investment.
Business development is about the sweet spot where market, product/service, and strategy meet.
If they are developed separately, your business will try to sell products that won’t be developed and for which the company will not have planned the resources.
Click on the icons at right to see how they align.
The product or service must be fit for the market and be able to be delivered by the company strategy
The market needs must be understood, and the product or service strategically positioned
The company strategy must account for the market and product characteristics and the investment needed
We align you to your market, through market structural research, customer targeting, and market positioning We make you better than your competition, through teardowns and conduct analysis. We identify a winning strategy. Then we roll it out.
Our CTNR™ process identifies the emerging market and technology drivers and trends that influence the future of your products and services. Then we craft a development and industrialisation pipeline for your future success.
Our localization service takes products and services that are sold in one market, and make them ready for sale in another. Our launch service prepares the product/service launch, including promotion, collateral, creatives and pricing. Both may involve re-positioning, legal compliance, and setting up partnerships.
Localisation of an innovative product to a new market Objective Rail transport market: Manage two launch projects in Spain (TMB) and France (SNCF) localising technology
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